Randy Chan Vancouver

Randy Chan Vancouver | How to Modify Your Online Reputation ORM

Randy Chan Vancouver | Engage an Agency

Repairing, defending and monitoring requires engaging an agency. The work is a specialism that requires a number of skill sets available to Online Reputation Management Companies (ORM). They help businesses and individuals fortify their personal or brand names online. What they do is give people control of their online reputation. They train them in techniques to monitor (Randy Chan Vancouver) their own reputation,so website owners become aware of what’s out there. They show them how to create an effective marketing message to accurately portray their image and use it to increase their websites search engine rankings.

What Can You Do

When your ORM is damaged there are three actions:

Do nothing
Defend it
Repair it

Online reputation professionals can suppress those negative listings or reviews and push them back in the search engines, where no one is ever going to see them. Statistics show that 85 percent of online searches never go past the first page. (Randy Chan Vancouver) Agencies create positive, truthful and legal online messages so that harmful listings are never seen on page 1. This is often very effective.

How Do You Suppress Negative, Damaging and Potentially Money Losing Comments?

What separates ORM professionals from search engine optimisers is the personal approach to removing negative comments. There is no standard approach. Each Project is unique. Each campaign has its own set of peculiarities, such as the gravity and structure of the comments, the authoritativeness of the sites from which negative listings are coming from, and the depth (Randy Chan Vancouver) of negative listings in search engine results pages.

Creation of New Content.

Agencies can create and launch new websites with content often with competing content. There are many components in these campaigns and are just limited to creating new websites. Other tactics are guest blogging, blog writing, article marketing, video marketing, presentation submissions and directories submissions that all present a truthful, legal and positive image of the situation. Agency copywriters create compelling content, relevant to the industry and to the company itself. They will work with businesses (Randy Chan Vancouver) in all sorts of different industries and we know what the search engines are going to view as compelling and relevant.

The tactics

After consultation with the client, about the marketing message that they want to portray and the branding efforts they want to disseminate we write the content for them, and then we promote is on the through the different sources, as quickly as possible and in a way that is not going to be flagged by any of the (Randy Chan Vancouver) search engine’s spam teams. Then we create a linking strategy to the content created to effectively strengthen their presence.

Can Everyone Be Defended?

Online reputation agencies are not lawyers that neither defend reputations in court nor judge the legal consequences of acts. They will take the situation as it presented to us and appraise it on two fronts:

Is the potential client performing an illegal act?

Is the situation repairable?

Good agencies have a strict code of ethics. The code of ethics basically drive their actions that will include two caveats: no illegal acts and a successful outcome of the campaign. If these conditions are not met the project should not be accepted.

Types of Websites Carrying Negative Comments.

There are many consumer complaints sites, where individuals can post complaints about a company. Anyone can post a complaint on those consumer complaint sites, (Randy Chan Vancouver) and they are often untruthful, libelous and unverified. Their sources are often an unscrupulous competitor, a disgruntled ex-employee or just an unreasonable client.

These comments get exposure, often on page 1 of search engines result pages due to the fact that within the search engines ranking algorithms, the websites are relevant and high ranking, and provide users with a useful, pertinent and valuable experience.

When these negatives comments are posted online there’s no way for the business owner to protect himself, unless they contact a company like ours, to give them control, (Randy Chan Vancouver) and give them the ability to formulate the correct message about their business.

How much does the service cost?

The cost of campaigns depends upon the gravity of the situation and they can range from start from €950 to €2750 per month.

Randy Chan Vancouver | Can Adults With Asperger’s Syndrome Succeed in Online Marketing?

Randy Chan Vancouver | More and more people are turning to online marketing in order to supplement their regular income or to earn a full-time income. Compared to any offline business, the start-up costs are minimal, and once up and running, passive income can be earned without the need to leave the house at all, except to cash in and out of the bank. Getting started can be challenging. It can take hours of hard work to configure a website and write out automated emails in such a way as to generate an online income, and it may take several attempts to succeed. However, once the setting up process is finished, the rewards for success can be highly lucrative.

For the adult with Asperger’s Syndrome, who may be preoccupied by their own specialist interests, and may to struggle with the social aspects of employment, earning a living through online marketing in a chosen niche could be the ideal full-time occupation.

The Basics of Online Marketing

Online marketing involves promoting either your own products for sale or another person’s products as an affiliate. An affiliate will earn a commission for every sale made through their affiliate links. In order to achieve online marketing success, it is imperative that the internet marketer finds a profitable niche, builds up a mailing list by offering information that is of value to people interested in that niche, and then refers these potential customers to products or services that may be of interest to them. Profitable niches can include anything from weight loss, to gardening, to learning to fly.

Why Internet Marketing May Suit Adults with Asperger’s Syndrome

Adults with Asperger’s Syndrome tend to gravitate towards deep and specialist interests, as opposed to having a broad range of interests, and can often find their minds to be totally driven by their obsessions, constantly seeking out new information and accumulating a wealth of unusual or specialist knowledge. As the job of an online marketer involves offering useful information to potential customers, the internet marketer with Asperger’s Syndrome who is able to channel their own specialist interest into a profitable niche could potentially become hugely successful, because they would naturally be discovering more knowledge and information to pass on to their followers. Their income would effectively be earned by them spending their time talking online about the things that interest them most.

At the same time, internet marketing by nature is a job that involves working independently. This would suit many adults with Asperger’s Syndrome, as it would remove any anxieties about the social aspects of employment, and give them control of any issues that may otherwise cause stress.

However, there are challenges and risks associated with online marketing. The three biggest challenges to the aspiring Asperger’s internet marketer are most likely to be the following:

Information Overload
Channeling a Specialist Interest into a Profitable Niche
Preparing for Change

These challenges should not be a barrier to the aspiring Asperger’s online marketer. They are simply issues that require awareness and preparation.

Information Overload

The biggest hurdle to face in the online marketing world can be knowing how to get started. Clear and easy to understand information for the beginner can be hard to find, as so much of the information available online comes from established marketers promoting their own products, often promising totally unrealistic outcomes. Distinguishing between valuable content and online scams may prove to be a hard and hazardous task for someone with Asperger’s Syndrome.

Channeling a Specialist Interest Into A Profitable Niche

Just because a person has a specialist interest and an area of expertise does not automatically mean that their interest will translate into a profitable niche. The information an online marketer offers to their followers has to be something that enough people consider to be of value and for which they are prepared to pay. Someone obsessed with cars, trains, or a particular TV series will need to give considerable thought and research into how they can make the knowledge they have valuable to other individuals, who most likely will not have Asperger’s Syndrome. For instance, few people will be enticed by a website offering a list of car specifications, but they may well be drawn to information that shows them how they can save money on their cars. It is down to the online marketer to understand what questions people are asking within their niche and communicate the answers to their followers.

The Online Marketer Needs to be Prepared for Change

Randy Chan Vancouver | Another such risk is that online earnings are likely to vary from month to month and become unpredictable. While it is true that a successful online business will generate passive income for the online marketer, the Asperger’s marketer will need to be prepared for change, in both keeping up-to-date with the most sought-after information in their niche, and in technology. An approach that may prove hugely profitable for a period of time may suddenly become outdated and the income may suddenly dry up. The Asperger’s marketer therefore needs to be aware of potential changes that may affect their business, and know where they can seek the necessary help and information required to keep their business model up-to-date and profitable.

Randy Chan Vancouver | What Is Digital Marketing and How to Use It

Randy Chan Vancouver — You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

Randy Chan Vancouver | There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Randy Chan Vancouver — Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

Randy Chan Vancouver : It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Randy Chan Vancouver : Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Randy Chan Vancouver : Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Randy Chan Vancouver : Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Randy Chan Vancouver : Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

Randy Chan Vancouver : You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Randy Chan Vancouver : Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

Randy Chan Vancouver | What is the Best Google AdWords Tool?

Randy Chan Vancouver — Is there truly the best Google AdWords tool in the market today?

If you have been on the Internet for any length of time and have tried your hands at AdWords, you probably have wondered if there is that one best Google AdWords tool. Well, to be totally honest I would say no and that is because I believe that anything can be improved upon. Having said that, I will also be quick to say that there are some that have come pretty close to doing it all.

What you will usually find are Google AdWords software tools that either analyze, generate, build or spy on existing competitor campaigns. Some of these tools include AdWords Accelerator, AdWords Analyzer, Adword Generator, Ad Spy Pro, Adgrenade, and Google’s own AdWords Editor. While these tools are great in what they do, there is a recent arrival to the Google AdWords Tools landscape that combines the functionality of several of these tools, with integrated SEO, Affiliate Income and viral Marketing and traffic generation.

Lets quickly see what each of these Google AdWords tools can do for us.

Adword Accelerator: Google AdWords accelerator is an AdWords tool that gives you a new way to build Google AdWords campaigns. Its clicks per day estimator (CPD) functionality allows you to judge the viability of a market based on the volume of searches in that market. It is a good thing to quickly build AdWords campaigns and discover niche markets but what if the niche markets are in niches that are overly competitive, your AdWords campaigns may be choked out, especially if you are a new Google AdWords marketer. To gain a competitive edge, you need to analyze the market.

AdSpy Pro: Like AdWord Accelerator, this AdWord software tool has the ability to scour the web and gather intelligence about existing AdWord ads. This software tool tells you how many affiliate ads are running for each keyword, its expected profitability, and even shows you the exact ad copy and where it redirects if any.

Adword Analyzer: This is another AdWords software tool that makes building your AdWords campaign a little easier. AdWord Analyzer has the ability to quickly and automatically identify and retrieve a comprehensive list of keyword phrases related to your niche market, searched on during the previous month and find the number of advertising campaigns that currently running for that keyword. This last part is very important because it is the piece that lets you know if you can compete in the market or not based on how many campaigns are now running for your desired keyword. Having analyzed and found a good and profitable niche market, you need to create AdWord ads for your keywords. And in AdWords, one ads fits all is not very desirable. You want to test different ads and determine which ones yield a good ROI. But building ads take a lot of time and effort

AdWord Generator: AdWord generator is a Google AdWords tool that enables you to generate Google AdWords on the fly. With this tool, you can create thousands of AdWords ads in seconds that fall under the same theme, customize the heading and quickly upload your ads to your Google AdWords account.

Adgrenade: Like AdWords Generator, this tool helps you create AdWords ads on the fly, mixing and matching supplied keywords to create unique heading automatically for your ads. Your ads can then be exported to Google’s own AdWords Editor for editing if any and uploaded to your Google AdWords account.

Google AdWords Editor: This is a tool provided by Google to help you build and edit your ads on your computer and quickly upload it to your AdWords account.

PPC Web Spy: This Google AdWords tool is one that combines the spy functionality of the other tools mentioned above and with its special proprietary technology, makes your affiliate link the number 1 and number 2 results for any searched keyword on Google. It automatically optimizes your affiliate link and inserts it into the closest matched offer for any searched keyword on Google on the computer where it resides. And because it allows you to brand itself, it becomes the most viral marketing and traffic tool for the users.

Randy Chan Vancouver | YouTube – Use YouTube For Marketing

Randy Chan Vancouver | Utility of YouTube for marketing and promotion

There are a host of media marketing options in today’s world. Our economy demands that we should be creative, and come up with innovative ideas each day. Social marketing done in the media incurs little cost and if done effectively can bring great results. When we talk about social media marketing we are generally discussing Facebook or MySpace. Let us know more about You Tube and You Tube marketing.

The video marketing that can be done through You Tube catches the imagination of the millions of viewers who are registered with You Tube. There are thousands of videos uploaded daily. There is stiff competition to get the exposure most of them desire. But it is not all together impossible.

You Tube marketing through the video can be an ideal way to interact with the customers and keep them attracted. You have to interact with the customers as well as mean business at the same time. ; Randy Chan Vancouver

Viral video is also a new addition and is a video clip that gains immense popularity with internet sharing, mainly through blogs, messaging or email. They are mostly humorous and have comedy sketches which are televised.

One important advantage is that it is free of cost, so it is easy for you to get many viewers. Video marketing helps your business to expand and flourish. The promotion of a product is made thousand times easier by You Tube marketing by displaying the products through the video. You Tube video marketing is a quick and easy medium for your business advertisements to potential and spread like wild fire. It brings customers and clients back to you.

You can launch a social marketing campaign, and do something unique, and something you can discuss with your friends. The best videos are funny or controversial. You can create the link in such a way that when people click on your personal video they gain access to your profile and then subsequently to the link to your website. Encourage the viewers to subscribe. You can invite them to participate and lend their support when your video ends. You tube marketing is the best tool in your hand. Use it to the best of your advantage. Enhancement of your business by effective marketing of the product through You Tube is a golden opportunity. Don’t let it go!

Thanks For Reading Randy Chan Vancouver

Randy Chan Vancouver | Digital Marketing Training Course

Randy Chan Vancouver | Along with the evolving technology of the marketing department, the activities in the digital world have gained momentum and it is revealed that there must be a staff member in the company or a freelancer to work with the title of “Digital Expert”. This course ensures that trainees can master many processes from mobile applications to the internet, e-mail to SMS, mailing, text, visuals, SEO, and use Search Engine advertising structures effectively.

The aim of the training is to; Randy Chan Vancouver

· Gain the digital marketing vision by participating in the digital marketing ecosystem, business models, technology, and tools,

· Make you an individual who can master the digital world terminology, know about the latest trends, and know how to make an intelligent strategy and create versatile online-offline integrated projects by using digital tools,

· Develop contemporary marketing items and you will be able to develop online strategies by strategically using digital tools for brands. At this point, you will see the creation of a digital idea and the creation process at the eye of both the digital agency and the brand,

· Identify, manage, and use of brand strategies and integrate it into the management of Social Media Circles.

Who Should Attend Digital Marketing Training?

Digital Marketing training is a program designed for;

· Those who want to manage costs in the world of digital marketing, to effectively organize digital campaign processes and to make the right briefings and to direct them on designs,

· Managers who aim to specialize and who want to master all the processes of the digital marketing world,

· And, anyone interested in the subject can participate in this training.

What will you learn about Digital Marketing Training?

You will become an expert who will be able to;

· Recognize and direct implementation processes through the theory and computerized application,

· Market the product and/or service in the digital environment with the most effective digital resources.

What are the career opportunities? / Randy Chan Vancouver

In a world we live in, while most industries’ growth rate is no more than 10 percent, however, this industry has a record rate of at least three times higher. Traditional marketing tools and marketing applications will not be able to take companies what they aim for anymore, because the strategies have changed, and respectively companies and people need to change in the right direction. This big change will certainly bring new career opportunities for students, graduates, and professionals. Most opportunities are in the fields of Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Search Engine Marketing (SEM), Content Marketing, Web Analytics with the titles of manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media marketing expert.

Thanks for reading — Randy Chan Vancouver

Randy Chan Vancouver

Randy Chan Vancouver | Why Is Digital Marketing So Important?

Randy Chan Vancouver — The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000–2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV, etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under the digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram, etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need for online presence for any business in the current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. I need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses

Websites

The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and give more information to your clients or consumers and make them know more about your business and its functions. So without the online presence, it is hard to reach more people and create awareness about the products and brand name.

Content Marketing

Why is content very important in the digital marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumers visit a shop directly to purchase or enquire about any of the products in the shops the shopkeeper will explain to them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customers, visitors or business towards your website when you write unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo, Ask.com, AOL, Baidu, DuckDuckGo, etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide instant results for any campaigns. To create a better campaign for your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel.

Randy Chan Vancouver | How To Find Best SEO Services Company?

Randy Chan Vancouver – When businesses are struggling, and they can’t afford to expand their sales force, one of the best ways to increase business is to create a website that draws in customers and in turn increases sales. Unfortunately, it has become a highly competitive business in just having the websites because the competition is fierce in getting customers to actually come to these websites and click down through them enough times that they actually fill out the contact information and the connection is established.

So what is the best way to gain clients? / Randy Chan Vancouver

You can go for professional SEO services. The professional SEO services company experts are highly trained and knowledgeable in what the rankings require that makes one site highly successful over another site that is barely getting any traffic. There are literally hundreds of keywords that can be used on any given website for any vertical market, even though there are only a few which are really recognized and used in the rankings. The professional SEO services company analysts can cut through all this data and help the customer determine what they should add in their keywords that will offset their low rankings and slowly drive them up the rating charts to be in the company of the top 10 competitors.

Our best SEO companies any affordable? / Randy Chan Vancouver

What makes a customer find an SEO Services Company that will provide the best SEO the business needs, but at a price they can actually afford? Certainly referrals and reputation are the main reasons customers try an SEO Service to begin with; however, the best SEO company’s customers remain loyal to the business because they know they can trust them to perform their service with honesty and integrity. They know the company is dedicated and committed to the clients and want to do the best job for them at a reasonable rate – generally far less than the large SEO services. These smaller, affordable companies are far more communicative with the clients and work harder to maintain the relationship because they value the business and the word of mouth can make or break an SEO service. When a business does good work, which results in improved traffic on the website, reliability is established along with the exceptional customer care that they maintain.

Best SEO services companies are located across the world. / Randy Chan Vancouver

As customers look for these small optimization experts, they aren’t always just in the neighborhood; in fact they are located all over the world because the internet has made the world accessible, and business is supplying customers from all over the world that they never dreamed they could reach – and before the advent of the internet, it was never possible.

There are many issues to consider – particularly for customers who are just starting their websites and have no knowledge of what to do or how to maintain the rankings. When the professionals have the knowledge and can do it at an affordable price, both businesses win!

Thanks for Reading / Randy Chan Vancouver

Randy Chan Vancouver | Why Creating Great Content Is The Only Online Marketing Strategy You Need To Follow

Randy Chan Vancouver | When you hear the words “online marketing”, what comes to your mind? Social Media? Facebook? Search engine optimization? Blogging? WordPress? Or maybe you think about online advertising, pay-per-clicks, and search engine marketing. I believe there is one word that everyone thinks about when they hear the term “online marketing”, and that word is “difficult.” Online marketing is difficult.

Have you ever talked to a marketing guru about online marketing? Don’t they all give the same, vague, generalized advice when it comes to online marketing? First, they tell you to hire a SEO firm, then they tell you to blog, then they tell you to use social media, and after you’ve done all of this, they tell you that you’ll start receiving traffic to your website. Every marketing guru says the exact same thing, and the advice is always vague. Even the in-depth advice about online marketing is vague. Have you ever read an article about online marketing? Try this when you have some free time. Research “online marketing strategies” on Google and click on and read some of the articles. You don’t have to look past the first page on Google. Just read some of the top articles that Google returns. This is a compare and contrast exercise. Once you complete this, you’ll realize that all these articles sound the same. The first paragraph gives you a brief overview of what online marketing is and why it is so important. Then the list starts. Now after you’ve completed this exercise, you probably realize that the titles of the article all have something in common; they’re all formatted as a top-ten list. They all look like this: “7 Online Marketing Facebook Strategies to Increase your Fan Base.” Now, this isn’t problem. I like the top-ten list format. It makes the article more appealing to the reader. What I don’t like about majority of these articles is that almost everyone’s top-ten list is the same. They all give the same online marketing strategies and advice. I mean c’mon; these are the experts! These are professional writers, writing for some of the biggest companies in the world. Why do majority of the articles sound the same? Because again, online marketing is difficult! No one likes to be wrong or give bad advice. The writers are just writing the same vague, generalized advice that the marketing gurus say. I could go on-and-on, especially when it comes to online marketing workshops, but I’m not going to; I think you’ve gotten the point by now.

In this article, I’m going to attempt to do something that’s rarely done. I’m going to attempt to give you original and effective advice about online marketing. I’m going to be completely honest. I will not give you outdated strategies that do not work just to make my article longer. These strategies will work. How do I know? Because, I run a company and they’re currently working for me. I have experience in this area and I’ve made many mistakes in online marketing, so I know what works and what doesn’t work. So, without further ado, here are my online marketing strategies that will definitely help your business gain more exposure online.

Online marketing is all about the kind of content you’re creating. First of all, the best online marketing strategy is creating content. Hands down! Sure, Facebook likes, retweets and social media shares on other popular social media sites like Pinterest, Instagram, and Reddit are cool, but do they really increase profits for a business? Think about it, how many times do you patronize a business because you liked their Facebook post? Exactly. I believe social media is very powerful but only works if you have great content. Content can be anything. It can be from a very nicely written article to a fashionable t-shirt with a clever phrase on the front. Content can really be anything. I believe majority of the businesses out there think that just posting a catchy post on Facebook along-side an eye-catching photo will increase their consumer base and ultimately their profits. This just isn’t true. If online marketing were that easy, everyone, including the average person would be an expert at online marketing. Anything in this world worth having takes hard work and time; the results from an effective online marketing campaign are no different. Creating great content isn’t easy; however, when you do create great content, there are so many resources at your disposal that could potentially help that content become viral. Have you ever saw a video on Facebook or YouTube that has hundreds of shares and thousands of likes? The reason that video went viral is because of the content. The average person isn’t a marketing guru and doesn’t have a social media budget; all they have is their imagination. That’s all you need to create great content.

Randy Chan Vancouver | So, now that we’ve established that creating great content is the best online marketing strategy, I’m going to show you how to create great content. As I stated earlier, creating great, viral worthy content isn’t easy. However, there are so many resources to help that content go viral; creating the content is really the only hard part. Creating great content requires research. You have to think about what’s trending in the world. Too many marketing gurus think that the only thing that can go viral is a funny YouTube video and that’s just not true. If you’re not funny, don’t try to be funny. You don’t have to be funny. Play to your strengths. You just have to be creative, persistent, and use your imagination. There are a lot of things that are trending in the world. Pick one. Create content about a subject that’s important to you. The more important it is to you, more than likely, the better the content will be. The next step is to create the content using a media that’s popular. There is a reason why videos are more likely to go viral than an article. A great article can go viral, but it will definitely take longer. People enjoy videos more; there’s no reading involved in watching a video. Your video doesn’t have to be aesthetically appealing and you don’t have to be an expert in video editing; it just has to be interesting. And don’t worry, you can always learn about video editing and special effects while making the video; it’s not exactly rocket science, it just takes a little practice. The next step in creating great, viral worthy content is relating that content back to your business. This might be the hardest part, but, if done correctly, is a game-changer. The ultimate goal is conversions, however, why do you need to convert people through the content? That’s the mistake that many marketing gurus make. Great content may not raise your profits right away, but it’s not supposed to. The purpose of content marketing is to raise awareness of your business. The profit gains will come in the future, not immediately. As long as the content relates back to your business (in some kind of way), you’re good. The next step in writing great content is your content has to solve a problem. Consumers have problems, even if that problem is ignorance, meaning, not knowing enough about a particular subject. Great content solves problems and enlightens consumers. That’s why great content goes viral. Consumers share things that they’ve recently learned because everyone has the inner-urge to help someone else in need.

So, let’s recap. The best online marketing strategy is creating great content. There are five steps to creating great content:

Pick a topic that's trending
Use a popular medium to create the content (i.e. WordPress)
Relate the content back to your business
Make sure the content solves a problem or enlightens consumers about a particular subject.
The last and easiest step in this process is to share the content, everywhere.

Randy Chan Vancouver | Reasons Why Videos Are Becoming Essential Tools For Online Marketing?

Randy Chan Vancouver | Internet marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure.

As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives. A bigger viewership drives more companies to delight in video marketing to protect more traffic to their sites.

Appeal in Video Marketing

As more web customers like videos in any marketing promo, more company owner and online marketers are getting the characteristics and devices of video marketing begins to woo possible company leads. YouTube alone possesses billions of audiences around the world with countless videos in a myriad of classifications that would please all kinds of possible company leads.

It is forecasted by market leaders and professionals that video marketing would advance its rampage this years to draw in more customers quickly. Brands and companies that are sluggish in engaging video marketing would be at threat of losing market share rapidly. Videos are positioned to control company marketing techniques now as the value of video marketing ends up being more apparent with clearer profitable results.

Videos in any internet marketing project are vibrant in discussion, design and outcomes. Visual discussions are more reliable on sales pitches than white documents and text-based discussions from e-mail blog or article marketing procedures. When time is needed to take in the details and check out, even crucial material might be misread and avoided.

Videos are ideal to communicate company promos to audiences, particularly if the videos are well produced to be enjoyable, interesting and amusing. Audiences would not be avoiding vital points of business or brand with a video that plays through from begin to completion prior to a vibrant call to action choice is shown for audience’s action. When audiences decide in as mailing list customers for the brand or company, strong connections might be developed in between online marketers and video audiences.

Engaging Videos for Lead Generation

In order to delight in the vibrant arise from video marketing techniques and projects, it is important to produce engaging videos that would draw in more interest from all strolls of customers who are to be transformed as company consumers. Engaging videos promoting business or brand provide fantastic company chances in constructing long lasting and strong client relationships to broaden business in the market.

Among the vital objectives in developing promotion company videos is to guarantee an appropriate dissemination of crucial marketing details on the brand or company that would persuade video audiences of the characteristics of business items showed on the video. A well produced company promotion video might go viral to affect a lot more audience besides the targeted specific niche markets in broadening the marketplace presence of the brand and company.

Greater numbers would be the outcome of engaging videos that go viral to trigger higher market interest that results in greater earnings and sales.

Making Dynamic Promotion Videos

Every video that is produced by online marketers or company owner is intending to connect to a broader market audience that would enhance the marketplace presence and sales of the brand and company. Online marketers and company owners need to choose the ideal ropes in producing videos that would shed the finest light on their brand and company operations and offers.

It is easy to produce a vibrant video today with the myriad of affordable and flexible devices in the market. As soon as the goal of the video is related to the pertinent, target market in focus, the video might be produced rapidly utilizing basic devices. The video has to consist of appropriate contents to targeted audiences who agree to take a look at the video for advantages.

The video needs to be amusing and intriguing with the style in clearer focus to prevent a diversion that would trigger unfruitfulness to the marketing project. Any subject might be picked in producing a video making use of numerous designs and modes of discussion, however the hidden style of promoting the brand or company offers need to be adhered with a call-to-action choice for audiences making an opt-in or purchase choice after seeing.

Producing a vibrant company promotion video is not challenging in basic, some online marketers or company owners might choose to work with expert aid in its development to make sure professionalism and success. The marketplace provides lots of video producing experts at sensible costs that would fit the spending plan of even little marketing business.

Essential Internet Marketing Tool

It is not unexpected then that videos have actually ended up being important internet marketing devices for online marketers and entrepreneur to produce more possible leads and clients. With the lower expense of innovative innovations, less expensive memory and greater digital loading speeds are stimulating using online videos as a reliable Online marketing device in producing high traffic volumes that would transform to more sales.

Strategic online videos are able to create more traffic as the video is quickly shared throughout the world with a click of the button to go viral. Little and even brand-new companies are accepting video marketing with rewarding low expense production devices readily available to produce a vibrant video that promotes their brand and items easily.

Conclusion

Every progressive innovation causes amazing innovative electronic devices and advanced marketing options that thrill not just web customers however likewise online marketers and entrepreneur. Videos are vibrant marketing devices which are ending up being popular among modern-day online marketers to create greater volumes of traffic for the site.

Randy Chan Vancouver | It is anticipated that vibrant discount videos would rank greater in popular internet search engine’ SERPs when amusing and interesting videos are produced to please customer requirements. Video audiences are most likely to take the call-to-action alternative by online marketers to support the brand or company through sales and employment.